Anne O’Neill graduated from Cape Breton University in 2017 with her Masters in Business Administration (MBA) specializing in Community Economic Development. During her MBA program Anne became passionate about social innovation. Combining her love of athletics and drive to make a social impact, Anne came up with the idea of I AM Mending the Gap.
I AM Mending the Gap is a platform that educates and increases the awareness of gender inequality in athletics. It is a platform that allows your story to become our story. By starting a conversation, you are creating a movement. You are showing the next generation how growing up with athletics made you the person you are today. By standing behind the I AM initiative, you are standing behind the mission of mending the gap of gender inequality in athletics.
Anne is currently completing her Masters in Management Innovation and Entrepreneurship at Queens University where her primary focus is to gain brand awareness. She is looking to form strategic partnerships with organizations who support her brand/initiative in the next year. These partnerships will allow I AM to fund programming for girls to grow in sport.
I AM targets millennials who want to mend the gap of gender inequality, in athletics. If one purchases I AM athletic wear, then one gives a girl the opportunity in an organized sport. When a girl partakes in a sport, she leads a healthier lifestyle and gains both short and long term benefits. As a highly respected tennis coach, winning Tennis Nova Scotia’s coach of the year in 2013, Anne understands the important role that athletics play both on and off the court. Combining her passion for social innovation, her business background and love for athletics, Anne is hopeful that I AM will contribute to mending the gender inequality gap in athletics.